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In 2008 just 3% of all Americans said that they had used an online dating site; by 2009 that figure had risen to 6% of all Americans, and today 9% of the adult population has used an online dating site.
One in every ten American adults has used an online dating site or a mobile dating app.
We refer to these individuals throughout this report as “online daters,” and we define them in the following way: Taken together, 11% of all American adults have used either an online dating site or a mobile dating app and are classified as “online daters.” The questions we have used to measure online dating have evolved over the years, and as a result we cannot directly compare the size of the total online dating population to some of our earlier surveys on the subject.
For the first time in our 2013 survey we asked specifically about the use of these cell phone dating apps.
Among those who use cell phone apps, 7% say that they have specifically used a dating app on their phone.Since 85% of the population now goes online, that means that one out of every ten Americans (9%) has used an online dating site at one point or another.